AkzoNobel's New Blues Redefine Automotive Aesthetics for the Future

AkzoNobel has unveiled its latest automotive colour collection, The Rhythm of Blues™, designed to reflect modern trends in car design. The three signature blues—Long Swing™, Mellow Flow™, and Free Groove™—each capture distinct emotions and styles for next-generation vehicles. The company's ColorSurfaces team developed the palette to align with shifts in electrification, digitalisation, and personalised design.

The Rhythm of Blues™ family was created to mirror the evolving moods and movements in automotive aesthetics. Long Swing™ stands out as a deep, dark blue, representing strength and quiet confidence. In contrast, Mellow Flow™ offers a lighter, refined tone that suggests balance and modern elegance.

Free Groove™ completes the trio with its vibrant, expressive energy, symbolising creativity and individuality. AkzoNobel's ColorSurfaces initiative, known for setting global colour forecasting standards, translated these trends into a cohesive palette for industry professionals. The collection aims to inspire designers as cars become more connected, electric, and tailored to personal tastes.

As of February 2026, no specific vehicle models or projects using The Rhythm of Blues™ have been publicly announced. The colours remain a conceptual tool for automakers exploring emotional and innovative design directions.

The new blues from AkzoNobel highlight how colour influences automotive design in an era of rapid change. With electrification and digitalisation reshaping the industry, these shades provide a foundation for future car aesthetics. The collection remains available as a resource for designers seeking fresh, expressive palettes.