Tim Tams spark a buying frenzy as Costco brings Australia's iconic biscuits to U.S. shelves

Tim Tams, the iconic Australian biscuits, have arrived at Costco stores across the U.S. American shoppers are snapping them up in large quantities, creating a buying frenzy. The cookies have also gained fame through the 'Tim Tam Slam' trend, popularised by celebrities on TV and social media. Arnott’s first created Tim Tams in Australia in 1964. The Original Tim Tam features two malted chocolate biscuits with a creamy cocoa filling, all coated in textured chocolate. The 'Tim Tam Slam' is a well-known ritual in Australia, where people bite off the diagonal corners of the biscuit, dip one end in a hot drink, and suck the liquid through it.

At Costco, a box contains six sleeves with a total of 66 biscuits, priced at $13.99. However, the U.S. version includes artificial colour additives not found in the original Australian recipe. The popularity of Tim Tams has grown further thanks to endorsements from celebrities like Isla Fisher and Sarah Snook.

Costco has also introduced a new checkout system with scanning technology and digital membership cards. This upgrade has improved checkout speeds by up to 20%, enhancing the shopping experience for customers. Tim Tams are now widely available in the U.S. through Costco, with shoppers eagerly purchasing them in bulk. The new checkout system at Costco ensures a faster and smoother process for buyers. The biscuits continue to gain popularity, helped by their unique taste and the fun of the Tim Tam Slam.