Autoexpo Launches First Nationwide Branding Campaign with Maddin Schneider

Autoexpo is rolling out its first nationwide branding campaign across Germany. The used car dealer, which sells over 15,000 vehicles each year, has partnered with comedian Maddin Schneider to front the initiative. The campaign aims to stand out in a crowded market by highlighting the company's core values.

The project is led by Snook, an agency with more than 30 years of experience in automotive and brand development. Jana Müller serves as the account manager for the campaign. Five TV commercials featuring Schneider will showcase Autoexpo's unique selling points, with a focus on authenticity, warmth, and humour.

The campaign kicks off in early February, appearing on social media, YouTube, and outdoor advertising in the region. A live appearance by Schneider is also planned for April. While details beyond the TV spots remain limited, the goal is clear: to boost brand recognition and set Autoexpo apart from competitors.

Autoexpo operates on a 77,000-square-metre site, keeping around 1,500 used cars in stock at any time. The company selected Schneider for his down-to-earth personality, which aligns with its own brand values. This marks Autoexpo's first consistent push to establish a unified brand identity nationwide.

The campaign will run across multiple platforms, starting with digital and outdoor ads. Schneider's involvement is expected to draw attention to Autoexpo's reliability and approachable image. The company hopes the effort will strengthen its position in Germany's used car market.