Chery's Lepas brand debuts in Europe with the electric L8 SUV this year

Chery is expanding its presence in Europe with the launch of Lepas, a new brand focused on electric vehicles. The company plans to introduce its first model, the mid-size Lepas L8, in the UK by the third quarter of 2023. This move marks the fourth Chery brand available in Europe, alongside Chery, Omoda, and Jaecoo.

Lepas has been developed specifically for the European market, with a lineup centred on electrified SUVs. The brand will offer both all-electric and hybrid powertrains, depending on regional demand.

A launch in continental Europe is expected soon, though no exact date has been confirmed. The UK debut of the Lepas L8 later this year will serve as the brand's first step into the competitive electric vehicle sector.

The arrival of Lepas adds another option for European buyers looking for electric and hybrid SUVs. With Chery's existing brands already active in the region, Lepas will further expand the company's footprint in the market. The Lepas L8's release in the UK will be followed by broader availability across Europe.