Cosnova's bold AI experiment transforms workplace creativity and efficiency

Cosnova, the company behind beauty brands Essence and Catrice, is embracing AI across its global workforce. With over 1,000 employees in eight locations, the firm has adopted a flexible approach to integrating artificial intelligence. Their strategy—and its real-world impact—is explored in the latest episode of the Work in Progress podcast. The beauty group has licensed ChatGPT Enterprise for all staff, making it the central AI tool in daily operations. However, rather than enforcing top-down rules, Cosnova lets teams experiment with AI independently. This decentralised method reflects the company’s dynamic culture.

Employees primarily use AI for conceptual support rather than creative work. Specialised tools, such as the Product Concept Buddy, assist with niche tasks. Constance Stein, Cosnova’s Generative AI Expert, discusses these innovations in the Work in Progress podcast, highlighting how AI fits into the firm’s workflow.

The episode offers a closer look at practical AI applications in a corporate setting. Listeners can subscribe to Work in Progress through their preferred podcast app. Cosnova’s approach shows how AI can be tailored to different business needs without rigid policies. The podcast provides concrete examples of how teams are adapting the technology. For those interested, the episode is available now on all major podcast platforms.