Doris Platform Simplifies Global Investing With Built-In Risk Controls

Novum Investment Management has launched Doris, a new investment platform designed to make global markets more accessible to everyday investors. The technology, backed by a UK local government pension fund, aims to reduce the fear of losses by offering clear risk controls. Over 10 million people in the UK currently avoid investing due to uncertainty—Doris targets this exact group.

Doris brings institutional-grade investment techniques into a retail setting. Users can set strict risk limits before committing funds, ensuring transparency and predefined downside protection. The platform connects individuals to the global exchange-traded options market, simplifying what is often seen as a complex process.

The development of Doris follows an equity investment from a UK local government pension fund. This funding aligns with the government's broader strategy of encouraging pension funds to support UK growth companies, particularly in fintech. Mark Davies, co-founder of Novum, explained that Doris was created to address the issue of people being locked out of investing by fear and complexity.

Political figures have also recognised the platform's potential. Samantha Niblett MP, Chair of the All-Party Parliamentary Group on Fintech, praised Novum for using innovative technology to give investors greater control over risk. Lord Stockwood, Minister for Investment, highlighted the UK's thriving fintech sector and supported Novum's efforts to turn savers into investors.

Doris removes barriers by offering a straightforward, user-friendly experience. The goal is to help more people transition from saving to investing with confidence, without needing deep financial knowledge.

The launch of Doris marks a step toward bridging the gap between saving and investing for millions of cautious savers. With backing from a pension fund and recognition from policymakers, the platform is positioned to play a role in the UK's push to expand retail investment. Its success will depend on whether it can deliver on its promise of simplicity and risk control for everyday users.