How Two Black Creators in Portugal Are Fighting Racism Through Storytelling

Two Black creators in Portugal are using their voices to challenge racism and celebrate cultural identity. Justino Sacalumbo and José Rui Rosário share personal struggles with discrimination, from workplace bias to the power of language. Their platforms now amplify stories often left unheard. Justino Sacalumbo once left a job after being pressured to soften his Angolan accent. Instead of conforming, he embraced his speech as a mark of pride. For him, his accent is more than sound—it's a connection to his people and heritage.

He later launched O Despertador Podcast, a space for open discussions about identity and belonging. The project grew from his belief that shared experiences can bridge divides and even save lives.

José Rui Rosário faced his own battles growing up. His mother spoke only Cape Verdean Creole at home, treating language as both resistance and affirmation. Today, he co-runs O Lado Negro da Força, a platform for Black Portuguese people and migrants. The project gives voice to those often sidelined in mainstream conversations.

Both men stress the importance of long-term dialogue. José Rui compares fighting racism to a marathon, not a sprint. He finds strength in knowing others share his struggles and believes change starts with honest conversation. His hope now rests on the next generation—his children—carrying the work forward. Through podcasts and digital platforms, Sacalumbo and Rosário turn personal pain into collective action. Their work highlights how language, identity, and storytelling can challenge discrimination. The conversations they spark continue to reach those who need them most.