Spreedly's AI Payments Let Brands Sell Directly Through Chatbots

Spreedly has launched a new way for merchants to handle payments through AI interfaces. The platform now allows businesses to process transactions directly within AI tools like ChatGPT and Gemini. With a simple one-click setup, companies can integrate payments without overhauling their existing systems.

Major brands, including Macy's, Under Armour, and Hilton, have already partnered with Spreedly to adopt this technology. The move comes as AI agents evolve from product recommendations to completing full purchases at checkout.

The system works by letting merchants use their current payment infrastructure while adding AI-driven capabilities. Spreedly's smart vaulting technology securely stores customer credentials, enabling seamless transactions. Businesses can also set custom rules, such as spending limits and token requirements, to control how payments are processed.

Spreedly is also preparing for future developments in agentic commerce. The company is building support for new protocols like UCP and ACP, which will further automate transactions. Early tests are already underway with enterprise clients, including Priceline, to refine agent-driven payment flows. By March 2026, over 20 leading retailers had officially adopted the platform. The integration allows them to offer AI-powered shopping experiences without replacing their backend systems. Spreedly's open payments platform now treats agentic commerce as a dedicated channel, expanding its role in digital transactions.

The technology lets consumers make purchases through AI interfaces while keeping their payment details secure. Merchants retain full control over transaction settings, ensuring flexibility and compliance. With major brands already on board, Spreedly's solution is set to become a standard for AI-driven commerce.