Switzerland's .swiss domain hits 33,000 registrations after a decade of growth

The '.swiss' domain has reached a significant milestone after a decade of operation. Over 33,000 registrations were recorded by early 2026, indicating steady growth since its inception. Known for its robust security and reliability, the domain has become a trusted digital identifier for Switzerland.

When initially introduced, '.swiss' domains were restricted to registered trademarks and public-law entities, ensuring a controlled and secure environment from the outset. By November 2025, registrations had climbed to 23,140.

A notable shift occurred in 2024 when the Federal Council expanded eligibility. Swiss citizens and residents could then register '.swiss' domains, leading to a surge in interest. Private individuals now account for 10% of all registrations.

The domain's appeal lies in its distinctiveness compared to the more common '.ch' extension. It also enhances Switzerland's international profile by offering a recognizable and secure online presence.

The expansion of eligibility has driven the '.swiss' domain's growth beyond its initial restrictions. With over 33,000 registrations, it continues to serve as a secure and prestigious digital address. The domain's reputation for reliability remains a key factor in its increasing adoption.