Viva.com and BlueStar Join Forces to Revolutionize European Commerce Tech

Viva.com and BlueStar have announced a new strategic partnership aimed at transforming commerce solutions across Europe. The collaboration brings together payment technology and hardware distribution to create a seamless, all-in-one system for businesses. Both companies will showcase their joint offering at EuroShop 2026 in Dusseldorf.

The partnership merges Viva.com's unified payments and embedded finance platform with BlueStar's hardware and value-added distribution services. This includes acquiring, issuing, fiscalisation, and lending capabilities from Viva.com, alongside BlueStar's expertise in pre-sales, logistics, and lifecycle support. The result is a fully integrated commerce stack, covering everything from device deployment to payment processing and banking.

The solution is designed to simplify operations for independent software vendors, system integrators, and merchants. By combining software, hardware, and financial services into a single system, businesses can reduce complexity and speed up implementation. Value-added resellers and managed service providers also benefit from a complete end-to-end solution.

Michele Petrelli, Head of Strategic ISV & Hardware Partners at Viva.com, described the partnership as an innovative, distribution-ready model that boosts sales and streamlines operations. Maurice van Rijn, VP of Business Development at BlueStar EMEA, added that the collaboration strengthens BlueStar's position in the evolving payments market by delivering fully integrated, value-added solutions.

A live demonstration of the partnership will take place at EuroShop 2026, showcasing real-world applications across different merchant sectors and hardware setups.

The partnership between Viva.com and BlueStar offers a scalable, cross-border solution for businesses looking to simplify commerce operations. The combined system will be presented at EuroShop 2026, highlighting its potential for merchants, integrators, and service providers. Official details on specific retail sectors and demonstrations can be found through the trade fair's website or by contacting the companies directly.